Marketing Tactics for Your Toll Free Number
May 8, 2009
It is a proven fact that having a toll free phone number for your business increases sales. In fact, simply advertising your toll free number in your sales ad can bring in 30% more orders than without the toll free contact accessibility. Additionally, statics show that product return rates can be decreased by as much as half if a toll free number is place directly on the product. Customers are more likely to call in to resolve their problems rather than return the items they bought without contact if a toll free number is provided.
When you use a toll free number for your business in your marketing materials, there are some things to consider for more effective marketing. Here are some of those tactics you can use for your business.
- Create a vanity number, an alphanumeric number that can help people remember your business and your contact information.
- When you print stationery, business cards, pamphlets, brochures, and catalogs, make sure your toll free number is prominently displayed in several areas of the material. Make a habit of bolding the toll free number and the text “toll free”.
- When you advertise in print, make sure you put your toll free number in the ad and use the phrase “Contact us TOLL FREE at….”. People can be reassured by the fact that the phone call to your business will cost them nothing.
- Make sure you display your toll free number on your website in several areas and be sure to include your email address so customers have two options for contacting you.
- Use several different toll free numbers in your marketing so that you can easily track your efforts, find the most effective advertising, and then capitalize on which method works best for your profits. Call log sheets can be reviewed in real time and you will get a better picture of what is working and what is not.
- If you have a product for sale, add a toll free fax line to compliment your ordering system.
There are many different ways you can market your toll free number to increase profits. The key is to remember to never let your marketing get old. Keep it fresh and up to date to keep attracting the attention of potential new customers. It is a proven fact that having a toll free phone number for your business increases sales. In fact, simply advertising your toll free number in your sales ad can bring in 30% more orders than without the toll free contact accessibility. Additionally, statics show that product return rates can be decreased by as much as half if a toll free number is place directly on the product. Customers are more likely to call in to resolve their problems rather than return the items they bought without contact if a toll free number is provided.
When you use a toll free number for your business in your marketing materials, there are some things to consider for more effective marketing. Here are some of those tactics you can use for your business.
- Create a vanity number, an alphanumeric number that can help people remember your business and your contact information.
- When you print stationery, business cards, pamphlets, brochures, and catalogs, make sure your toll free number is prominently displayed in several areas of the material. Make a habit of bolding the toll free number and the text “toll free”.
- When you advertise in print, make sure you put your toll free number in the ad and use the phrase “Contact us TOLL FREE at….”. People can be reassured by the fact that the phone call to your business will cost them nothing.
- Make sure you display your toll free number on your website in several areas and be sure to include your email address so customers have two options for contacting you.
- Use several different toll free numbers in your marketing so that you can easily track your efforts, find the most effective advertising, and then capitalize on which method works best for your profits. Call log sheets can be reviewed in real time and you will get a better picture of what is working and what is not.
- If you have a product for sale, add a toll free fax line to compliment your ordering system.
There are many different ways you can market your toll free number to increase profits. The key is to remember to never let your marketing get old. Keep it fresh and up to date to keep attracting the attention of potential new customers.
Posted in Benefits of Toll Free Numbers, Business Basics
