Don’t Make Your Vanity Number an Uh-Oh
April 9, 2009
When you are working through your list of vanity number ideas, it is important to remember a few things to ensure you get the perfect number for your business. First, you need to remember that a good toll free vanity number takes time. You can’t expect to develop ideas overnight. It may take days or weeks of brainstorming to come up with the perfect number.
Another thing to consider is how the vanity number you chose relates to your business. If your vanity number is too generic or doesn’t relate well to what services or products your business offers, the number can backfire on your marketing plan. You want to develop a number that is not only easy for your customers to remember but also one that makes sense for your business.
When you are picking the words or phrases for your vanity phone number, make sure the words you choose make sense. Since you only have 7 digits to occupy with your phone number, you only have so many options and ways to relate to your business. Think about what you are asking your customers to dial in order to reach you. For instance, you may want to avoid using any words that have the letter “O” in it. Too often, callers will mistake the “O” for the number zero, leading to many missed dialings which results in lost business.
Use common sense and creativity when choosing your toll free vanity number and think about what your reaction would be as a customer. If you are fortunate enough to come up with several ideas for available vanity numbers, you may want to use different toll free vanity numbers for different advertising campaigns your company plans to run. You want to focus on building an image and not confusing your prospective customers.
Posted in Benefits of Toll Free Numbers, Business Basics, Starting a Small Business
