Develop a Split Test for Your Marketing Campaigns
April 7, 2009
When you are trying to test the effectiveness of any marketing campaign you have created, it can be difficult without the right tools. One of the most convenient and inexpensive ways to do this is by getting a toll free number that allows you to track your call results in real time. Once you have your toll free numbers established for your businesses campaigns, you need to come up with several different marketing campaigns to promote your business.
Your different campaigns will then be tied to different toll free phone numbers. The campaigns can then be run head-to-head with each other. As you begin to track the results of each campaign, you use the online call tracking data from your toll free number to see which ad is the most effective. After a few weeks of running the ads, you utilize the call data to see which ads proved to be a winner. You can then toss the losing ads and only spend your time and money promoting the effective ads for your businesses.
Running split tests for your advertising campaigns is not as expensive as it may sound, Depending on your own graphic design and copywriting capabilities you can develop several ads rather easily. Toll free numbers to link up to each campaign also will not cost you a lot of money and there is no need to buy new phone systems to incorporate the toll free number. You just use your existing equipment and invest as much time and energy as you have into your campaigns.
Marketing is key for any business. You need to continually work on your marketing in order to make your business shine. It’s a continual process that doesn’t produce results overnight. Have patience and be consistent with following up on your results.
Posted in Business Basics, Starting a Small Business, Toll Free Basics
